Job Description

Description Job Summary Supports the execution of successful inbound marketing campaigns for attracting site traffic, converting that traffic into new leads for the business, and nurturing those leads to close into customers. Nurtures social media accounts by growing followers, engaging and retaining them, and helping convert them into leads, customers, and active fans of our company. Maintains best practices and trends in inbound marketing, utilizes creativity, and builds and converts a digital audience. Reports to the Sr. Marketing Manager and has no direct reports. Key Responsibilities Develop content for lead and demand generation campaigns, social, and blog posts aimed at driving online visibility, conversions, and user engagement. Manage and execute marketing automation and email campaigns. Build landing pages, workflows, and create rules for email list segmentation. Update website content on computer.org and for all conference clients. Execute on-page SEO tactics. Contribute to the editorial calendar and the creative production process. Create shareable content appropriate for specific networks to spread our brand and content. Monitor and engage in relevant social discussions about our company, competitors, and industry. Work alongside other marketers to distribute content that educates and entertains our audience and supports marketing goals. Drive consistent, relevant traffic and leads from our social network presence and other marketing channels. Explore new ways to engage and identify new social networks to reach our target buyers. Track, measure, and analyze all initiatives to report on social media ROI. Grow our email list organically and through paid channels, not through bought or rented lists. Manage various email campaigns, including template designs, calls-to-action, and content for all drip campaigns. Segment lists based on behaviors like past email engagement and website interactions. Measure results and optimize lead nurturing workflows for various segments to convert leads into customers. Qualifications Education: Bachelor’s degree or equivalent experience (BS/BA in Marketing, Advertising, or Communications). Work Experience: 1‑3 years of experience in search engine, digital, or inbound marketing. Skills and Requirements: Extremely organized and great at prioritizing and managing deadlines. Intermediate proficiency in Google Analytics, Google AdWords, and moz.com. Excellent written, interpersonal, communication, and public‑speaking/public‑presentation skills. Proficient in using social media and monitoring software to track conversations. Bonus: Experience with Adobe Creative Suite and blogging. Intermediate experience with Microsoft Office Suite applications. Working knowledge of search engine optimization and online marketing. Familiarity with content creation for digital platforms is strongly desired. Demonstrated organizational skills and ability to work independently on multiple projects. Other Requirements: Individuals currently serving on an IEEE board or committee are not eligible to apply. This position is not budgeted for employer-sponsored immigration support, including for persons in F (CPT/OPT), J, H, L, or O status. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. Disclaimer: This job description is proprietary to IEEE and outlines the general nature and key features performed by various positions that share the same job classification. It is not designed to be a comprehensive inventory of all duties and qualifications. #J-18808-Ljbffr IEEE

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